The thought of selling your home can be overwhelming—so many steps and variables! It’s also important to recognize that the real estate business is always evolving and adapting. Organization and prioritizing will go a long way when it comes to easing your frustrations. But taking advantage of new tools and techniques is also integral as you seek to maximize your return.
Establishing a modern home selling process is important across the country. But it is absolutely crucial in highly competitive real estate markets such as Washington, DC and its metropolitan neighbors including Alexandria and Arlington in Virginia, and popular parts of Maryland such as Bethesda and Chevy Chase.
1. High Definition Photography
Image is everything in the new media age. Real estate buyers are highly driven by photographs that they often view on handheld devices. It is critically important to deliver bright, clear and snappy pictures taken by a professional. And don’t make the mistake of relying on a single image—show off all of your home’s best features, both inside and out.
2. Online Presence
There was once a time when homes were sold solely by yard signs, classified ads and word of mouth. That all changed when the internet arrived. These days, the online presence for real estate continues to take quantum leaps forward. It is critically important for brokers to operate robust websites that are rich in tools and content. But it doesn’t stop there. Listings have to be shared with national giants in order to maximize outreach. And don’t forget email blasts, virtual tours, electronic fliers and custom designed sites specific to each listing.
3. Social Media Marketing
There’s more to an online presence than websites! Indeed, our society is addicted to social media and it even extends to the home buying process. Buyers are viewing properties through Instagram, Facebook, YouTube and other public sites. Some real estate companies are even offering their own proprietary apps. Why not get out in front of potential buyers?
4. Pricing Strategy
Working effectively with your broker to determine the right asking price is one of the fundamental strategies in real estate. Entering a competitive market with the wrong pricing can be catastrophic. You have just one opportunity to be a new listing and if you don’t sell within the first few weeks, the doldrums will set in. Don’t become an overpriced and wilted wallflower. Instead, get it right the first time and negotiate from a position of strength.
5. Concierge Service
One of the most talked about modern trends in real estate is concierge service. Simply put, this means providing your customers with the best possible experience, including home-related tools and services that are critical to the selling process. Whether it’s cutting-edge electronic marketing or getting a property in tip-top shape, the white glove approach matters. Ultimately, concierge service is about building lifelong relationships.
There is more to modern home selling than these five components. After all, our world is changing day-by-day. So remember to ask your broker about all the best ways to stand out in a crowded and noisy real estate marketplace. It really is important!
To learn more about the modern home selling process, call District Partners at Compass, 202-798-3600.
Posted by Andre Perez on
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Posted by Andre Perez on Thursday, June 29th, 2023 at 3:52pmLeave A Comment